Card-Linked Campaigns
Prospero assists merchant partners in navigating the complex web of card-linked offer providers and financial institution channels.
Our campaign solutions enable merchant brands to reinforce and uplift existing customer spend, as well as to switch spend from competitors, by connecting them to a network of 80M+ payment cardholders across six strategic channel relationships.
What makes us different?
Single FI
Payment Card Platform
Financial Institution mindset and approach
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Access to a single customer database
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Siloed view of campaign potential
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Standard Campaigns
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Limited scope to achieve merchant objectives
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Minimal representation of retail and marketing expertise
Multi-FI ProsperoSystem
Payment Card Platform
Commercial mindset and approach
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Access to multiple customer databases
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Holistic view of campaign potential
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Customized Campaigns
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Unlimited scope to achieve merchant objectives
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Significant representation of retail and marketing expertise
Campaign Performance
During the first half of 2023, we completed a 6-month custom campaign for a national, household-name merchant client. The client's goal was to acquire new customers and new spend. In a no-growth market, those new customers and that new spend can only be switched from competitors.
Campaign Statistics
332%
Campaign ROI.
$29M
Of qualifying customer spend.
+10% against budget.
$4.6M
Incremental net profit after deduction of Cost of Goods sold and Campaign Costs.
$10
Incremental net profit per transaction.
Program Management
ProsperoSystem is the proprietary engine that manages each step in the process from transactions’ matching through reconciliation and settlement.
ProsperoSystem has successfully processed approaching $1BN in customer campaign transactions since 2014.
Processing
Matching and scoring of transactions.
Vendor management system.
Open enrollment processing.
Back office management and support.
Reporting
Reporting and reconciliation.
Billing and invoicing.
Payment transfers between channels and merchants.
Client Portal
Access to customer spend insights.
Analytics during a campaign or program.
Access to program marketing assets.